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Published Sep 12, 21
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Sweet. And simple. Just remember: It’s important you honor your word. If a client finds out they referred you to someone, you got the job, and you reneged on your end of the deal, your relationship with the client will end and your reputation as a writer will be tarnished.

Monitor Companies That are Hiring for Content Marketing Roles When you see an ad for a content marketing role, a “job opportunity flag” should be raised in your head. A new content marketing hire is a sign a company is either investing more in content marketing or changing its content marketing strategy.

Either way, a new hire still signifies a change in strategy (write online). And it’s likely they’ll need more content and more help creating that content. Rather than waiting for the company to post an ad for freelance writers (like those other lazy freelancers), take the initiative and demonstrate value upfront. Reach out to the company (or even their new hire) and offer your help executing their new strategy.

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With Linked, In, you can use filters to narrow your search by job role, job type, and industry. You’ll want to filter out any companies that aren’t in your writing niche using the “Industry” filter. If you write for software companies, limit your search to software companies. It’s also best to limit your search to top-level content marketing roles.

You’ll use it later in your pitch. Once you’ve identified a few good prospects, it’s time to start crafting your pitch. A great pitch should include: You might say something like, “I understand you’re looking to build authority with your blog and I think I can help.” This shows you’ve read their ad and understand what they want to achieve.

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Your case study should describe a positive result you helped a client achieve and the process you used for doing so. The positive result could be as simple as helping them boost monthly web traffic with a blog post. Make sure your case study has a killer, benefit-oriented headline. For example: “How I Got 10k New Monthly Visitors for a Client With One Blog Post” The case study should also include a CTA (call to action) at the end inviting readers to contact you if they want similar results.

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Finally, create a Retargeting Ad sharing your case study with anyone who reads the “Bait Article”. The essence of this strategy is to use the “Bait Article” to find and qualify warm leads — people in your target market who want the results you can help them achieve. Then you hook those warm leads with a case study that clearly demonstrates how you can help them achieve the desired result.

Let’s start with possibly the biggest one: 1. Linked, In Jobs If you’re a professional, there’s a good chance you already have a Linked, In profile (even if, like me, you tend to forget about it for months at a time). Its job board, as you would expect from a site that specializes in professional networking, is huge.



Pro, Blogger As its name would suggest, the Pro, Blogger Job Board is a popular one among bloggers in search of freelance writing work and blogger jobs. With a $70 starting price for posting a job, you tend to find smaller companies on Pro, Blogger. There are exceptions, of course.

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